Great article Benjamin, one of the best things I’ve read on Medium for a while. Coming from writing a book, to then blogging, I started my blog writing in the manner you suggest here. Sadly, I got no love and noticed that a lot of popular (although I couldn’t figure out why coz they were dull) articles used the ‘formula’ so I thought to myself, this must be the way to do it. However, after reading this I’m gonna go back to how I used to do them and follow your advice.

There’s a lot of BS advice on the internet. A lot of so called experts will tell you to write a blog post along the lines of the formula you’ve outlined. But you’re right, it’s dull. However, I have noticed that a lot of posts using this formula are popular, getting thousands of shares, comments and traffic.

I see articles all the time on medium like this with thousands of claps or likes and a personal development site called Pick The Brain, who I occasionally write guest posts for, is full of them. So what do you do? I may as well write blog posts I’m happy with so I’m going to embrace your advice.